Trade Show Intelligence

Know before you walk in.

You are about to spend tens of thousands of dollars standing in a hall full of strangers. ShowEdge turns your show details into a complete intelligence brief in minutes: who to hunt for, what your competitors will say, exactly what your team should say back, and the follow-up emails that actually get replies.

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Eight deliverables Ready in under ten minutes No setup, no API keys
The Problem

Most exhibitors improvise. It shows.

The booth gets booked, the banner gets printed, the flights get paid for. Then the team walks onto the floor with no plan for the only part that generates revenue: the conversations.

01
No idea who to target
Staff talk to whoever wanders up. The buyer who could have signed a six-figure deal walks past the booth because nobody knew what she looked like or what to say to her.
02
Blindsided by competitors
A prospect says "we are also talking to your competitor," and the rep freezes, gets defensive, or badmouths them. The conversation ends politely and never resumes.
03
Follow-up never happens
A stack of badge scans goes into a drawer. Two weeks later somebody sends a generic email to all of them. Nobody replies, because the moment already passed.
The booth is not the expense. The silence afterward is.
A mid-size exhibit runs $20,000 to $50,000 once you count space, build, travel, staff time, and materials. That entire investment converts through conversations on the floor and emails in the 48 hours after. ShowEdge is built for exactly those two windows.
What You Get

Eight deliverables, built for your show.

Not templates. Everything below is generated from your company, your show, your competitors, and your ideal buyer.

01
Target Prospect Profiles
Eight specific people to hunt for, each with a natural opening line and the exact signals that mean real fit.
02
Competitor Intelligence
Their pitch, their real weakness, and the words to use the moment a prospect brings them up.
03
Booth Talking Points
Five situation-labeled scripts so any staffer, however junior, knows what to say and when.
04
Pre-Show Outreach Campaign
Emails and LinkedIn scripts that book meetings before the doors open. Most exhibitors skip this entirely.
05
Objection Handling Bank
Every objection you will hear, what it actually means underneath, and a reply that keeps the conversation alive.
06
Lead Qualification Scorecard
Five questions and a scoring rubric so your whole team separates real buyers from badge scans the same way.
07
Post-Show Follow-Up Emails
Three templates for hot, warm, and cold leads, written to be sent inside 24 hours while replies are still likely.
08
Show Day Playbook
Hour-by-hour plan for each day, including staffing rotation, peak-hour tactics, and end-of-day rituals.
Included with every plan
Lead Logger
Log every conversation as it happens, score it hot, warm, or cold, and export the whole list to CSV.
ROI Calculator
Projected pipeline, return multiple, and deals to break even. Updates live as you log leads.
Show Day Checklist
Twelve items covering everything from pre-show huddles to logging leads before you leave the hall.
How It Works

Four short sections. Then you are done.

No onboarding call, no implementation, no software, no accounts to create. Open it in a browser and start typing.

1
Enter your code
Arrives by email seconds after you pay. No setup, no API keys, no accounts.
2
Generate your brief
One button writes every unlocked section. Each takes twenty to forty seconds.
3
Share with your team
Export to PDF or text and send it to everyone working the booth, ideally 48 hours out.
4
Log leads, follow up
Score conversations on the floor, then send the follow-up emails within 24 hours of close.
Pricing

One booth. One decision.

Priced against what a single additional qualified conversation is worth to you. For most exhibitors that math is not close.

Starter
$299
per show
  • +Target Prospect Profiles
  • +Competitor Intelligence
  • +Booth Talking Points
  • +Lead Logger, ROI Calculator, Checklist
  • -Pre-Show Outreach Campaign
  • -Objection Handling Bank
  • -Lead Qualification Scorecard
  • -Post-Show Follow-Up Emails
  • -Show Day Playbook
Most Popular
Full Brief
$449
per show
  • +Target Prospect Profiles
  • +Competitor Intelligence
  • +Booth Talking Points
  • +Pre-Show Outreach Campaign
  • +Objection Handling Bank
  • +Lead Qualification Scorecard
  • +Post-Show Follow-Up Emails
  • +Lead Logger, ROI Calculator, Checklist
  • -Show Day Playbook
The pre-show outreach alone typically books more meetings than it costs.
Retainer
$349
per month, unlimited shows
  • +Everything in Full Brief
  • +Show Day Playbook
  • +Unlimited shows every month
  • +Lead Logger, ROI Calculator, Checklist
  • +Cancel anytime
Cheaper than one Full Brief if you exhibit twice in a year.
Every plan is delivered instantly by email after checkout.
You will receive an access code and a link that opens the app with it already filled in.
Questions

Answered plainly.

An access code by email within a minute of paying, plus immediate access to the ShowEdge app. Inside, you answer four short sections and generate your deliverables. Everything exports to PDF or text so you can send it to your booth team. Every plan also includes the Lead Logger, ROI Calculator, and Show Day Checklist.

About six minutes of typing to answer the four sections, with zero setup before that. Each deliverable then takes twenty to forty seconds to generate. A complete Full Brief is usually finished within ten minutes of opening the app.

No. If you can fill in a web form, you can use ShowEdge. There is nothing to install, no account to create, and no setup at all. You get an access code by email the moment you pay. Enter it and start working.

Yes. What you enter is used to generate your brief and is stored so your work follows you between devices. It is never sold, never shared with other customers, and never used to train any AI model. You can ask us to delete everything at any time and we will do it within seven days. We are not an advertising business and have no reason to do anything else with your data.

Starter and Full Brief are priced per show. If you exhibit more than twice a year, the Retainer at $349 a month covers unlimited shows and adds the Show Day Playbook, which usually works out cheaper.

If you generate your brief and it is not useful, reply to your purchase email within seven days and you will be refunded in full. No forms and no argument. Retainer subscriptions can be cancelled at any time and will not renew.

Get Started

Your next show is already on the calendar.

The booth is booked. The only question left is whether your team walks in prepared or improvises for three days.

Try the demo first