ShowEdge - showedge.co - Confidential, Internal Use Only
ShowEdge
Trade Show Intelligence
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Operator Test Mode
Sample output only. No server call, no cost.
ShowEdge
Full Brief
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ShowEdge v5.0
Previous brief restored.
Your brief starts here.
Answer four short sections about your company and your show. ShowEdge builds a complete intelligence pack your whole booth team can use, then gives you live tools for the show floor itself.
Step 1 of 4
Your company.
Everything ShowEdge generates is built from what you enter here. Specific answers produce specific output.
Required
Required
0 / 140
Required
Required
Used by the ROI calculator
Step 2 of 4
The show.
Show details shape every prospect profile, talking point, and email ShowEdge writes for you.
Required
Required
Booth, travel, staff, materials
Step 3 of 4
Your competitors.
Name who else is exhibiting. ShowEdge writes counter-positioning for each one so nobody on your team is caught flat-footed.
Competitors at this show
None entered. ShowEdge will identify likely competitors from your industry instead.
ShowEdge builds prospect profiles that look like these companies.
Feeds the Objection Handling Bank. Leave blank and ShowEdge predicts the likely ones.
Step 4 of 4
Your ideal prospect.
The sharper this is, the better every opening line and email ShowEdge writes.
Required
Required
Generate
Build your brief.
Generate any section on its own, or use Generate Full Brief in the sidebar to run every unlocked section in sequence.
Show Day
Live tools.
Use these on the floor. Everything saves automatically to this browser.
Lead Logger
Log every conversation as it happens. Score each lead so your follow-up order is decided before you leave the hall.
Logged Leads
Show ROI Calculator
The number your boss asks for. Updates live as you log leads.
$0
Projected Pipeline
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Return Multiple
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Deals To Break Even
Log leads above and the projection updates automatically.
Show Day Checklist
Export and Deliver
Ship it to your team.
Send the brief to everyone working your booth at least 48 hours before doors open.
Export options
P
Print or Save as PDF
Opens print dialog. Choose Save as PDF for a clean shareable document.
C
Copy Full Brief
Copies every generated section to your clipboard.
D
Download Text File
Saves the whole brief as a .txt you can edit or forward.
E
Email to Team
Opens your mail client with a briefing message ready to send.
Recommended rollout
14 days out - Send pre-show outreach emails to book meetings before the floor opens. 7 days out - Share the full PDF with every booth staffer. Ask them to read the opening lines aloud once. 2 days out - Run a 30 minute huddle on the objection bank and competitor counters. Each show night - Log the day's leads while conversations are fresh. Within 24 hours of close - Send follow-up emails. Response rates fall sharply after day two.